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Each of us should know that the more focused the topic of our site is, the better it will do for that topic. For example, a site about Christmas trees will be more likely to show up first in search results than a site about Christmas in general when the searcher is searching for something like "the history of the Christmas tree". But what do you do when your domain name is rather generic? How do you focus in on specific topics like Trees, Presents, or Santa?

One solution would be to use Page Tags. You could create a tag for Trees, Presents, and Sata, and then create content for each of those categories. This would work, and it would be a relatively good solution, but it has the drawback of limiting template options, domain app options, and most importantly revenue options like affiliate links.

While it would be nice to have a tree template for tree pages, and a gift template for gift pages, the template option is not really a huge deal. Sure, marketers know that packaging is important, but to search engines, content is king. Your visitor may not stay on site as long, and you may get fewer page views, but you will have gotten them to your site. If your content is compelling enough, they will forgive a generic template.

The lack of seperation regarding domain apps is a slightly larger issue. Most of the content on your WhyPark domain is likely filled with the standard default content, and it should come as no surprise that Google filters most of these pages out of its index with its duplicate content filter (not to be confused with the duplicate content penalty). However, Domain Apps get indexed quite a bit. They're not quite as good as your own quality, unique content, but they'll do in a pinch and are very quick to implement. Sure, I could still add a domain app for tree shopping, present shopping, santa shopping, santa videos, santa tweets, tree tweets, local tree businesses, etc, etc, etc, but WOW does that list get long fast. Do you really want 5 lines of links to domain apps at the top of your page?

The biggest issue with only using Page Tags for seperating content is the limitation on revenue options. If I have a tag fo trees, presents, and santas, I probably have affiliate programs for trees, presents, and santas. And unless I want to completely fill my page with ads, I need to pare down my affiliate links to just one (or two at most) per topic. I could embed different links in each page of content I create, but that kind of defeats the purpose of using a templating system in the first place. Face it, we're all inherently lazy. We want to place our affiliate links and ads on the template and not pay attention to them until its time to cash the check.

A better solution for focusing on the different aspects of a generic domain is to create subdomins. So instead of something like xmas.com, I can have trees.xmas.com and santa.xmas.com. Now I can create a santa themed template for teh santa subdomain, a tree template for the tree subdomain, and a present teemplate for the present subdomain. Now I can put the top 2 or 3 affiliate programs for each topic in my template and not have to worry about anything besides adding quality content. I can also create a good focus of domain apps that add considerable valueto the URL without cluttering up the page. To see this in action, take a look at http://www.fmbridal.com. Setting up all 24 subdomains, including, tweaking settings, adding affiliate links, customizing some domain apps, and creating the Navigation menu on the side took about 5 or 6 hours.

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The Premier Keyword Research Tool for Search Engine Optimization. Buy Now. 30 Day Money Back Guarantee. Tags: Hacking WhyPark Helpful Software Making Money Misc Saving Money SEO Make Your Index Template Different Than Your Other Pages If you look at a site like Top Ten MBA (not one of mine by the way), and then look at one of its inner pages, you'll see that the index page has a large section of text that does not show up on the inner pages of the site. This gives the illusion of having content that only shows on the index page.This is a great trick, and this article is meant to be a sample of how it is done. You see, I have checked the "Your HTML" box on Add New Page, and these paragraphs are being typed into the Summary Description box. If this custom page were the only custom page I chose to show on the home page, it would appear that my index page had a nice unique content section in the template that did not show up on other pages of the site.It is important to know ... Specifying UTF-8 character encoding on your WhyPark site This is a more advanced tutorial for people who use Europeans or Asian character sets. If you don't know what this means, don't worry. If you do know what this means, read on! Get a Small Business Website for Less Than $110 Are you a small business owner without a website? If you are, chances are you think it is too hard to make a website yourself and too expensive to hire someone else to do it for you. Fortunately for you, you're wrong. Here is how you can make yourself a professional business website for $106.94 with an annual recuring cost of only $6.99. CSS Classes used by WhyPark Templates Unfortunately, you don't get a lot of control over the HTML spit out by WhyPark's content engine. Fortunately, you can use CSS to format what does get spit out. Directory Submission vs. Article Submission - Which generates more links? 07/10/08 - This will be a test to see which generates more backlinks: Article Submission or Directory Submission. More importantly, I will also reveal traffic statistics at the end of the test to see which method generates the most traffic. Elliot Rusty Harold: Much Respect Is Due I bow before his knowledge Generating extra revenue on your WhyPark pages using Audio Ads This is part 3 of an article series on making money with domain names and WhyPark. Adding Images to Your Custom WhyPark Template If you were an early adopterof WhyPark like myself or if you have an enhanced or managed account, you have the ability to create custom templates for your sites hosted with WhyPark. Here are some tips for coming up with images for your custom templates.

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